Healthy-heart Dietary Planner

Our healthy heart diet planners help low-income families who don’t know the importance of healthy eating by changing their attitudes towards the three highs and heart disease and improving the supermarket shopping experience to reduce the risk of suffering from three highs and heart disease. Prevent these diseases at an early stage. The design is to participate in the Service Design Challenge 2020 between IBM and Philips. Our 4-person team (Olive) includes a total of 3 service designers and 1 industrial designer, cooperating with 2 IMB design managers. This design project will be exhibited at Dutch Design Week 2020.

Content overview

Service Design & App Design & Product Design

Date

2020/01-2020/06

How can we help users buy suitable foods and maintain a balanced diet in low-end supermarkets, so as to prevent the three highs and heart disease in the family?

"It is estimated that nearly 5 million people suffer from undiagnosed high blood pressure. Heart disease and circulatory diseases in some parts of the UK cause premature deaths more than three times higher than in other parts of the country. There are 15 million adults in the UK. Obesity is more common in poor areas."

--The Guardian (2019/05/12)

We believe that living habits affect people's health to a large extent. In order to confirm our preliminary inferences, we started our research at the Elephant and Castle shopping mall. Observed different low- and medium-priced supermarkets, such as Poundland and Sainsbury's. We found that about one-third of people choose to check the information behind the food when they buy a product.

At the same time, we also got in touch with two doctors to further understand the causes and common treatments of heart disease and three highs. The survey included 30 interviews (doctors, housewives, young white-collar workers, etc.). In these interviews, we asked the interviewees, if the family lifestyle will affect your children in the long term, would you choose healthier foods? The answer turned out to be positive. Almost everyone said "Yes" because they will do their best to protect their families.

We also investigated the existing equipment and services for heart disease in the UK market, and finally decided to focus on the prevention phase of the family rather than the treatment phase.

Methodology

In the project, we adopted IMB Design Thinking, which were three stages of observation (Observing), feedback (Reflecting), and production (Making) for continuous repetition, and design sprints for rapid weekly iteration. During the research period, we used shadow tracking and interviews to continuously understand the interviewees’ views on the three highs and heart disease, and further analyzed according to the interviewee’s design of family user portraits (Diya family) and Diya’s supermarket shopping user journey map The needs and pain points of potential users. Using the stakeholder graph to discover the possibility of food-related charities and agents working with supermarkets, we analyzed and narrowed the scope of the demand statement, and summarized the final HMW issues. We believe that these HMW issues continue to lead us to explore design directions and ideas . Finally, explore the commercial value and feasibility through the commercial canvas model.

In this project, I organized and promoted the design plan and meeting arrangements, carried out rapid iteration of design projects every week in the group, and led the design team to discuss and clarify the design plan. Communicate and feedback with two IMB design managers to continuously improve the design plan. Positioning its brand image, interpreting the story, designing APP interface vision and interaction, and assisting the team to complete the overall design.

User Journey Map & Needs Statements

Diya, who has experience in supermarket shopping, drew a user journey map. We discovered pain points from her shopping experience, which made us rethink how to improve it so that she can buy balanced foods and ingredients for her family, reduce the intake of high-oil, high-fat, and high-salt foods to reduce the risk of three highs and heart disease The odds.

Insight 1: Housewives need a way to first realize the importance of maintaining a healthy diet so that they can buy the right ingredients for the family, as well as balanced and light-tasting foods.

Storyboard (scene 2)

Based on our design, in order to test our ideas, we experimented with various users’ supermarket shopping behaviors and scenes, drawn different storyboards to restore their authenticity, and finally set 3 scenes, different scenes for different users demand.

The first customer who has no plans to go to the supermarket, she/he can use the designed shopping mat to guide them to buy a balanced ratio of vegetables, protein and carbohydrates. Scenario 2 pays more attention to the family. Before they go to the supermarket, they use the APP to develop a shared healthy shopping list plan. The third scenario is for users who like to buy ingredients online.

Outputs

The online and offline services of the Healthy Heart Diet Plan are conducted simultaneously. Offline, when affected by the epidemic, designers use the feature that users who go to the supermarket will line up and stay 2 meters to establish a queuing channel for the promotion of heart knowledge information, allowing users to wait until entering the supermarket while attracting users to pay attention to protecting the heart. When entering the supermarket, you can use the healthy heart food zoning map to remind people of the importance of healthy eating to a certain extent, thereby forming a certain shopping habit. When the severe epidemic period passes, users are no longer exposed to queue information, but users can remember this habit.

Online Healthy Heart Diet Plan Through the mobile app, users can clearly calculate the proportions of vegetables, fruits, proteins, and grains in the food they need to buy. When the proportion exceeds a certain proportion, the user will be prompted. Users can also shop through family sharing and sharing the diet proportion. In addition, the APP connects to major supermarkets. In addition to offline purchases through online calculation lists, users can also directly purchase food or products online through the APP.

"Team 'Olive' is a collaborative team that shares easily their work with peers and get feedback in a rapid way at the same time that they learn from each other. The team is very positive and enthusiastic to learn by doing. A team members are very skilled designers with creative vision and open-minded thinking."

"The team Olive quickly addressed problems that are hurting and they adopted to resolving the conflicts. I tried to introduce a narrative way to resolve a design process through IBM design thinking framework and they have adopted and applied it in a very short time period. Despite of working remotely in a different timezone, we've got a good trust with a trial of frequent catchup. It was a big pleasure to work with a great team of 'Olive'."

—— Daim Yoon, Design Manager, UX Design Lead, IMB